"A $1 million dollar commercial inspired by Monty Python and featuring an army of people working together to induce the heavens to rain beer on them is the centrepiece of an ambitious marketing campaign by the state's biggest-selling tap beer.

The bizarre yet bold ad for Tooheys New depicts teams of people using huge catapults to propel sacks of malt, hops and even a solitary stag into the stratosphere in order to satisfy the beer gods."